DarbyMasson928

When people begin to create a Personal Training Business they would like to get personal training clients... nothing fancy. Just customers... ones that pay preferably so specialising in a particular area doesn't cross their minds marketing systems for personal trainers.

If you do every other read up on marketing (which I would suggest you do) you'll hear that you HAVE to specialise and "If you make an effort to attract everyone else, you'll interest no one" these kinds of sayings have truth but aren't beneficial to you when you are starting out so I'm going to make an effort to expand in it to give it more meaning in your marketing

When you generalise (try to appeal to everyone) you:

Have no real focus in your personal trainer marketing programs, your materials are a little woolly and do not address a specific program that your potential client base has

You won't know how to start with your marketing yourself as a personal trainer if you help anyone who wants to tone up and shed weight, where do you go? But if you help bodybuilders with their 16 week contest preparation, or office workers with lower back pain, or first time half marathon runners using their 12 week training, or new mums with fat reduction. You can find out where they congregate online and offline, write your marketing according to them and make it specialist