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Facebook Places, Facebook's location-based feature that launched in August of 2010, allows Facebook users to virtually "check into" a physical location mobile fitness marketing using their smart phone. The objective of a virtual sign in is to share your physical location together with your friends online so that they might have a chance to experience you face-to-face. Facebook Places is a competitor to other location based services such as Foursquare and Gowalla but has proven it self to become more powerful from a mobile fitness marketing systems point of view.

Businesses have been quick to use fitness email mobile marketing tool because of its low cost to zero cost operation fee along with its ability to help a brand go viral. Every user check in equates to a profile update and on average an opportunity for hundreds of Facebook users to observe that update. In other words every user sign in acts as an advertisement on Facebook for the others to see. (Here can be an example below)