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My trade show exhibit experience began at an early age across the dinning table. My father, Joseph LoCascio, would get back every night with fascinating stories about designing and building displays and exhibits at various Nyc exhibit houses where he worked as graphic artist.

If the projects he worked on were completed he'd take the family into Nyc and show us the results of his artistic handiwork, which regularly included IBM's Madison Avenue window displays, Crane's display of new bathroom/kitchen fixtures, Allied Chemical's lobby displays, and different displays at the New york Stock market and the World Trade Center. A great many other Sell Gold Irvine CA of his will be on display at trade shows at the New york Coliseum, Waldorf Astoria, or the brand new York Hilton.

My admiration for my father's artistic talents started when I would be invited to join him for his local freelance focus on weekends. I'd help him load the car along with his art supplies and then watch in amazement as he laid out and hand-lettered a bank's new window sign in gold leaf, or perhaps a company's name on a truck door, or a new sign for a local church.

The exhibit building business was cyclical, and there were times when work was scarce plus some shop workers needed to be laid off for some weeks. Other times there is too much work, Cash For Gold Irvine CA which called for hiring more people and working overtime and weekends to accomplish exhibits.

My possiblity to assist my father at Exhibit Craft, Inc. in Long Island City, came once the shop was on a full-time work schedule, including weekends, to complete multiple exhibits with time for the National Hardware Show in Chicago.

I jumped at his offer and was excited not to only be making $1. 50 an hour at the age of 14, but in addition to get to use my dad and commence learning the exhibit building business from the ground up. My work that first weekend - and many others that followed - included cleaning silk screens and squeegees, resurfacing art tables with new paper, sweeping the floor, carefully peeling frisketed graphic panels, and mixing paints.

I knew right then and there that the exhibit business was where I wanted to spend my career. All through high school and after military service I worked at Exhibit Craft, Inc. working my way up the ladder, which included Silk Screen Production, Assistant Production Manager, Shipping and Receiving Clerk, and Assistant to the Purchasing Manager.

A major career transition came when ECI won the new Olivetti Underwood account and needed an account executive to manage their multiple product exhibits for more than 40 trade shows annually. I applied, interviewed, and got the work. To my amazement, I soon found myself in planning meetings at Olivetti's corporate headquarters at 1 Park Avenue in New York City.

At 22, I was enjoying a dream job, learning the ins and outs of being an exhibit account executive and looking to Gold Buyers Irvine CA the future when, unsuspectingly, ECI was sold to IVEL, which will be today part of Exhibit Group. IVEL then moved the ECI plant to Brooklyn, New York. For me, it had been unreasonable to work in and travel to Brooklyn as I still enjoyed living an nearly carefree and independent lifestyle at my parents' home in Bergenfield, New Jersey, where I was raised. But if moving out for a job was a necessity, I thought moving to California could be a far greater choice.

With an eye for adventure, travel, and an urge to start fresh, I sent a resume out to Stewart Sauter, an exhibit builder and show decorator in San francisco. I was hired after a great interview. I had contracted Stewart Sauter many times before to set up and dismantle Olivetti Underwood's exhibits and had established an excellent working relationship with Mr. Tony Panacci, who I would work for. My job was supervising the setup, servicing, and dismantling of most exhibits provided for Stewart Sauter from exhibit houses from throughout the country.

My tenure in Bay area was short-lived, but because while setting up exhibits at the Fall Joint Computer Conference at Brooks Hall, I met Mr. Del Kennedy, Advertising Manager at UNIVAC Division of Sperry Rand. He finished up offering me a job as their Corporate Trade Show Exhibits Coordinator in Bluebell, Pennsylvania.

Getting the chance to jump from the vendor side of the business to the client side was a dream I had developed when i watched the complete staff at Exhibit Craft organize and clean up the shop in preparation for one of its client's visits. One day I thought to myself, "Someday I want to be the client. "

UNIVAC built and sold computers. Their trade show exhibit philosophy was to use live theatrical presentations, developed by the highly talented Hardman and Associates from Pittsburgh, PA, to show exactly what computers could do. Karl Hardman and Marilyn Eastman, creators of the cult film "Night of the Living Dead, " developed scripts, scenery, and AV materials, and hired and trained actors and a complete professional production crew to effectively present UNIVAC's computer presentations. We staged the presentations on an hourly schedule in a theater with seating for about 60 visitors. When the presentation ended, the doors would open and visitors would walk by way of a display area where salespeople, managers and technical support professionals made personal product presentations, answered questions, and filled out sales lead forms for more information or sales calls.

UNIVAC's marketing experts comprehended early on that in reality some type of computer was just a machine and that it was the power of its various software applications that made the most sense to booth visitors. In the often cacophonous trade show exhibit environment, getting attention and making prospects and customers comfortable while sharing complicated and sometimes esoteric information required total control of the exhibit environment.

Annually later I accepted a job with Memorex (which stood for Memory and Excellence) in Santa Clara, California, as their Corporate Manager of Trade events and Exhibits. This included supporting their Video Tape, Computer Media, Office Products, and Computer Peripheral sections. Soon after arriving, Memorex decided to launch new audiotape services and products and I began working on their introduction at The Gadgets Show in Chicago.

The online strategy because of this important first trade show exhibit was to facilitate a dynamic live demonstration presenting the audible differences between new Memorex cassettes and that which was then on the market. We needed to show prospects how Memorex cassettes would outperform recorded music when compared to reel-to-reel 3M and BASF audiotape, which at the time dominated the worldwide audiotape market.