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You have to find out what it's that your clients or future customers are looking for in a personal trainer. There are many personal trainers who skip this step and miss their chance to mobile fitness marketing systems attract more business. If you're wise, you may not repeat their mistakes.

The term "research" probably brings to mind men with gray hair and thick glasses who probably have not had a shower in weeks, poring over dusty old books - in a nutshell, mind-numbing tedium. Since you're a mobile fitness marketing, you probably decided on your job because you're passionate about health, action and client contact - maybe not since you want to sit in front of a computer crunching numbers until your teeth hurt.

There's no way around it: if you would like success, you may need a marketing plan, and when you would like a marketing plan, you may need to research the fitness market. General market trends may be the only way you'll be able to find out what your clients look for in a personal trainer, what areas your competitors excel in and what their weaknesses are, and what strategies fitness email marketing you will need to bring customers to your door.